Back To Basics: What Is SEO Marketing?



Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. Many believe they can either implement SEO OR social media because of the growing importance placed on social media marketing. That's simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.
Let's break it down.

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Let's look at a search example. Search for "seo marketing appleton wi".

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word "Ad" next to them. The unpaid results are what are referred to as "free", "natural", "organic" and "editorial" in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of these platforms don't just KNOW you have the best product and automatically rank you first. You have to prove it with your online presence.

Payment isn't involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That's a topic for another article, just know that you'll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

Now that you understand what SEO Marketing is, but how is it relevant to your website? Off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results.

75% of internet transactions start with a search engine
An inbound lead (someone who finds your website and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call).
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
93% of online experiences begin with a search engines.
Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren't necessarily looking for you because they're ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. They are searching specifically for something you might be able to provide which increases the likelihood you'll get a customer when someone is ready to buy or in research mode. This alone is reason enough Marketing not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand.

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website's rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can't have one without the other if you want to be competitive online.


Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Search for "seo marketing appleton wi".

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook.

Back To Basics: What Is SEO Marketing?



Many marketing agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. Many believe they can either implement SEO OR social media because of the growing importance placed on social media marketing. That's simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets take it back to basics and discuss: What is SEO Marketing?

SEO Marketing Defined.

According to Search Engine Land:

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Let's break it down.

It is the process of getting traffic from the "free," "organic," "editorial" or "natural" listings on search engines.

When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Let's look at a search example. Search for "seo marketing appleton wi".

The top part of the search results are typically the paid results. You can tell because they have a small orange box with the word "Ad" next to them. The unpaid results are what are referred to as "free", "natural", "organic" and "editorial" in the definition. When a user clicks one of these links, the website has successfully grasped their attention and is now a potential solution for whatever it is they were searching for.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

These results are shown in all search platforms, whether it is one of the major ones: Google, Bing and Yahoo; or lesser known platform options. None of these platforms don't just KNOW you have the best product and automatically rank you. You have to prove it with your online presence.

Payment isn't involved, as it is with paid search ads.

As mentioned above, the results above the organic links are paid. That's a topic for another article, just know that you'll never see an organic result ABOVE the paid search results.

Why is SEO Important for Your Website?

Now that you understand what SEO Marketing is, but how is it relevant to your website? Can SEO even work for you? Why can't you just promote your site on social media? Great questions. First off, how is SEO marketing relevant to your website? 75% of people click on one of the top five results in Google, and few (roughly 25%) will go to the second page for search results. If that is not reason enough, then also consider these SEO statistics:

75% of internet transactions start with a search engine
An inbound lead (someone who finds your website and fills out a "Contact Us" form) costs 61% less than an outbound lead (a sales call).
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
93% of online experiences begin with a search engines.
Search Engine Optimization vs. Social Media Marketing?

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook. This is true. However, when someone comes across your company on Facebook for example, they are most likely there to browse, or get support, they aren't necessarily looking for you because they're ready to buy your product or service.

Your potential customers are probably sitting on social media out of curiosity and/or boredom. They are searching specifically for something you might be able to provide which increases the likelihood you'll get a customer when someone is ready to buy or in research mode. This alone is reason enough not to ignore SEO in your web marketing strategy.

SEO Marketing and Social Media Work Hand-In-Hand.

Becoming a brand leader on social media will show your potential customers you know what you are talking about. Search engines see how much your content is shared, how many people are interacting with you, and how well you manage your brand. This allows your company to gain trust, and therefore could bump up your website's rankings in search engines. If you only learn one thing about SEO and social media from this article, this is it: You can't have one without the other if you want to be competitive online.


Many marketing SEO agencies typically assume the people reading their content already know what SEO marketing (search engine optimization marketing) is but what we've found is not everyone understands the basics of SEO and why it is important for their web presence. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. When you do a search on Google, you typically either find what you're looking for within the first page, or you go back and change your search query. Search for "seo marketing appleton wi".

Some say search is not limited to a search platform anymore because you can find businesses in your Twitter feed, LinkedIn, and on Facebook.

Heating and Air Conditioning Systems



Heating and Air conditioning systems use ducts and fans to force the cooled or heated air throughout your home, depending on the outside climate. If you live in a climate that has harsh winters, a good central heating system is a must. There are many different types of systems, and they can be powered by electricity, gas, or solar power. Usually, this system is located in the basement of the home. The air ducts then deliver the warmed air throughout the home. It is key to have good insulation to maintain a high level of heat in your home. If your home is poorly insulated, at least sixty percent of your heat could be escaping.

If you live in an area where it is summer-like all the time or if you have very hot summers, it is a standard to have a system that will keep your home cool during these months. The principal of this system is to remove the heat from the air. Some air conditioners have heat pumps that keep the home cool in the summer and warm in the winter. In the winter, the heat pump will take heat from the outside air, and in summer the heat pump pumps the hot air outside. The air ducts are then used to distribute the cooled air.

Find a contractor that specializes in both heating and cooling systems. Sometimes, there are even discounts given. Contractors with great reputations will back up their work with a satisfaction guarantee. There is some routine maintenance that you can perform yourself; but, it is best to leave the majority to licensed contractors. Heating and cooling experts in Jacksonville can help you keep your machine running in tip top shape in preparation for the extremes in weather conditions that are so natural for many locations. By keeping your system in top operating condition, you and your family can breathe easier and live a healthier life.

The contractor you choose to service and maintain your heating and air conditioning systems makes all the difference in the world. It is important to deal with a contractor get more info that has a great reputation. , if you want your machines to run properly they must be adequately serviced and maintained.. If you take these precautions, a good unit should last at least twelve years. Always perform routine maintenance, which can be done yourself, like inspecting hoses and other such parts of the machine for leaks and proper functioning. You also want to keep an eye on the water levels in the machine, as you do not want them to get too high. Any tubes that are draining these materials should be draining properly. Depending on the type of machine, filters should be changed as often as possible.

Your system should give you many years of great performance if you perform this routine maintenance yourself and ensure that your system is regularly checked out by professionals. Don't trust your system to anyone but a professional. You will be glad that you did.


Heating and Air conditioning systems use ducts and fans to force the cooled or heated air throughout your home, depending on the outside climate. The principal of this system is to remove the heat from the air. In the winter, the heat pump will take heat from the outside air, and in summer the heat pump pumps the hot air outside. The contractor you choose to service and maintain your heating and air conditioning systems makes all the difference in the world. If you perform this routine maintenance yourself and ensure that your system is regularly checked out by professionals, your system should give you many years of great performance.

Why You Should Look Into Dental Implants



Modern dental restorative procedures have resulted in a considerable reduction in the number of teeth extracted each year, many people still have one or more missing natural teeth in their mouth. If you are one of them and looking for a permanent and lifelong replacement option for a missing tooth, then dental implants should be your first choice!

What is a Dental Implant?

A dental implant is a fixture that is embedded within the jaw bone and replaces natural teeth by supporting a prosthesis, such as a crown or removable or fixed denture. After the placement of dental implants, bone formation occurs in the surroundings of the implant, resulting in firm anchorage and stability of the artificial tooth.

How Do Dental Implants Work?

The success and excellent durability of dental implants is dependent upon their ability to form direct contact with the surrounding jaw bone. This process is known as osseointegration and ensures that any prosthesis that is placed over the implant remains retained and stable, thereby restoring optimal functioning of the artificial tooth.

Who Should Get an Implant?

In general, any person who has one or more missing natural teeth is a candidate for an implant. You should consider getting an implant if:

• You want a long term and durable replacement for your missing natural teeth.

• You want to restore your facial esthetics by getting your missing teeth replaced.

• You want to speak and eat without any difficulty.

• You want to get rid of your uncomfortable and inconvenient dentures.

Why Are Implants Better Than Other Dental Prosthetics?

Dental implants are gaining widespread popularity as the most durable and convenient replacement option for missing teeth. Let's have a look why you might prefer them over other tooth replacement options, such as bridges and dentures:

• Enjoy a Beautiful Smile - Loss of a tooth can ruin your smile and facial esthetics. Esthetically pleasing dental prosthesis can be placed over the implants, thereby restoring your beautiful smile and charming appearance.

• Durability - Unlike the dentures and dental bridges, dental implants are designed to last forever. You can expect them to function for a lifetime if you take proper care of your oral health and adhere to your dentist's instructions regarding the care of the implants.

• Minimal Requirement for Tooth Preparation - Fabrication of teeth bridges, even for the replacement of a single tooth requires reduction of the adjacent teeth as well. On the other hand, placement of dental implants does not require any preparation or reduction of the adjacent teeth, thereby preserving the natural tooth structure.

• Eat Any Food You Like - People who wear removable or fixed dentures have to avoid eating hard and sticky foods. This means they have to miss out dentist Paradise CA on many of their favorite foods. After replacing your teeth with dental implants, you can enjoy all of your favorite foods without having the fear of breaking or dislodging your dentures.

• Improved Oral Hygiene - Maintaining optimal hygiene around dental bridges can be difficult as the bristles of the brush are unable to remove food particles from beneath them. As a result, additional oral hygiene measures may be required to achieve optimal dental health. Unlike bridges and dentures, you can clean your dental implants exactly the same way as you clean your natural teeth, allowing you to maintain excellent oral hygiene and physical health.

• Comfort - Dental implants are embedded within the jaw bone just like your natural teeth. When you replace a missing tooth with a dental implant, you get the same level of comfort, convenience and natural feeling as you have with your natural teeth.

How are They Placed?

Placement of dental implants is usually carried out in multiple stages. Single step implant placement procedures are also gaining popularity. The following steps are involved in the placement of dental implants:

• Formulation of a Treatment Plan - Before placing an implant, your dentist will have a detailed look at your dental and medical records, followed by performing an extensive clinical examination of your oral cavity. This is done to make sure that you are a suitable candidate for getting an implant, and to prepare a treatment plan that is tailored according to your dental needs.

• Administration of Anesthesia - Since implant placement is a surgical procedure, your dentist will anesthetize the region where the implant is to be placed, so that you remain comfortable and pain-free throughout the procedure.

• Reflection of Soft Tissues - In the next step, your dentist will make an incision over the oral soft tissues, so as to expose the underlying jaw bone.

• Placement of the Implant - A hole is drilled inside the jaw bone, such that it is slightly narrower than the actual thickness of the implant. The implant is then carefully tapped or screwed into position by applying precise and controlled forces.

• Provision of a Prosthesis over the Implant- In case a two-step implant placement procedure is planned, a healing abutment is placed over the implant and the overlying soft tissues are sutured to allow healing of the surgical site. Once healing has taken place, the healing abutment is removed and a prosthetic is mounted to the implant. If immediate implant loading has been planned, a prosthetic is immediately placed over the implant.

Dental implants are the next best to your natural teeth. Say goodbye to your dentures today, and start enjoying the convenience and comfort of your dental implants by talking with your dentist about the possibility of getting dental implants.


If you are one of them and looking for a lifelong and permanent replacement option for a missing tooth, then dental implants should be your first choice!

After replacing your teeth with dental implants, you can enjoy all of your favorite foods without having the fear of breaking or dislodging your dentures.

Unlike dentures and bridges, you can clean your dental implants exactly the same way as you clean your natural teeth, allowing you to maintain excellent oral hygiene and physical health.

• Provision of a Prosthesis over the Implant- In case a two-step implant placement procedure is planned, a healing abutment is placed over the implant and the overlying soft tissues are sutured to allow healing of the surgical site. If immediate implant loading has been planned, a prosthetic is immediately placed over the implant.

Must Know Etiquette for Graduation Announcements Invitations Cards



Helpful Graduation Announcements and Graduating Invitations Etiquette for All School Grads

With today's multiple and varied educational options, graduation is a year round season and happening, which means everyone needs to prepared for graduating ceremonies, graduate parties with fancy and not so elegant dinners, and most of all, that all important gift giving. While academics accomplishments and achievements are an important element of celebrating any and all educational milestone, it is helpful if people of all ages are knowledgeable about the protocol of these gigantic milestones in their educational life.

Custom Graduation Announcements are for Announcing You're Graduating

When personalizing and sending your stylish announcements for graduates, good etiquette suggests that they should be mailed after the ceremony has been held. School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. As you are preparing this important list, it is advisable to approach the task with the attitude that this more of an inclusive list than an exclusive list of names. And, in this day and time, it might be awfully tempting to simply blast off a mass email, but this should be totally avoided. For occasions like this, you should be respectful to your relatives and send only custom printed and embellished graduate announcements, this significant education milestone certainly deserves more than a mere email.

Personalized Graduating Invitations - What to Include and Who to Send the Invites To

Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level of graduating. For most graduate ceremonies, the graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend. It is better to offer tickets to the immediate family members, including the proud grandparents. It is up to the grad to be very clear with those who actually receive a graduation invitation that the distribution is limited, and they should attend, if at all possible. And, for those who do not receive graduate invitations, a tactful explanation should be given explaining why is a brief explanation in their announcement.

Remembering Your Etiquette for Graduation Invitations and Graduating Announcements

With all the fanfare and celebrations surrounding graduations, from pre-k, high school, advanced degrees, and all levels in between, comes school graduating etiquette guidelines that they will want to be aware of and follow, thus ensuring everything goes smoothly and avoid having hurt feelings. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

The skills and lessons learned while in the classrooms will help everyone on the job, but those people skills that you use and have are the ones that will afford you a definite advantage in the work environment. Good etiquette, whether socially or professional, makes everyone's life more complete and happier, since it includes behavior and interaction with others, and it is relationships and people who contribute to and drive our lives.


School grads, at all graduating milestones, should send graduating announcement cards to friends and family members who they would like to know about this significant educational accomplishment, even those who you might not have had recent close contact. Lots of people see little differences, there are, in fact, significant differences between graduating announcements and graduation invitations, regardless of whether they are for kindergarten, high school, college, nursing, and any other level of fiesta graduation party invitations graduating. For most graduate ceremonies, the graduates usually are offered a limited amount of tickets, so in many cases, not every friend or family member will be able to attend. Proper etiquette includes a wide range including, but not limited to, who should get invitations for graduation and school graduate announcements cards, appropriate gifts, party etiquette, and the all important, thank you note cards tips for surviving all graduations with class.

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